The A-Goal Project uses sports clubs, which are run by residents in various areas in Africa, as hubs to provide food and support programmes for preventing infectious diseases, such as distributing hygiene products and organising educational activities, to needy families in these areas. Using the power of sports and the network built through sports, the Project has gone beyond supporting the members of each club to include supporting people with challenges, the elderly and orphans who are usually difficult to reach.

We started this project providing emergency support, expecting that these community sports clubs in Africa would be able to provide support to people really in need as these clubs have already built ties with residents through sports and conducted community contribution programmes, such as giving workshops for residents on crime prevention, AIDS prevention and operating community libraries. Currently, we work with a total of 15 clubs in Kenya, Nigeria and Malawi. Using local sports clubs as hubs, rather than directly delivering support from Japan to residents, has contributed to enhancing the trust between residents and local sports clubs and the significance of sports in each community. With the prolonged COVID-19 pandemic and its subsequent impact, we are providing agricultural support in Malawi, mainly to and through members of local football clubs. We will also help solve social issues in a sustainable manner by providing each country with support for women, education, economic independence and other matters.

HP：https://a-goal.org/
Facebook：https://www.facebook.com/2020AGOAL/
Twitter：https://twitter.com/AGOAL2020
Instagram：https://www.instagram.com/a_goal2020/

Asahi Shimbun articles：
“Support for Africa through football, started by a Japanese” (published on 15 June 2020)
https://digital.asahi.com/articles/ASN6H4RNVN6DUTQP010.html
“Charity event to save Africa in coronavirus pandemic, with Kashiwa’s Olunga” (published on 18 September 2020)
https://www.asahi.com/articles/ASN9L5KP2N9LUTQP00X.html