Japan External Trade Organization (JETRO) held the "Healthy Longevity Exhibition" in Hanoi, Vietnam to introduce Japanese health-related products and services to local consumers in March 2017. Approximately 110,000 people gathered at the venue, and many visitors watched the video of the Sport for Tomorrow project.

One of the keywords for achieving healthy longevity is "sports".
The Tokyo Metropolitan Government's video "Be The HERO" was broadcast on the large LED screen of the stage to showcase the appeal of Japanese sports.
On the special stage, exercise demonstrations, walking instructions, performances by the winners of the freestyle football world championships, and kick target events by J League members of professional football clubs were held.

See below for the Japanese version.
http://www.sftlegacy.jpnsport.go.jp/wp/jp/2017041801-2/