【Vietnam】Japan Sports Showcase in Ho Chi Minh

Time Period
27th and 28th Jan., 2018
Ho Chi Minh, Vietnam
Sport/Programme Category
Football, Fitness
Japan External Trade Organization (JETRO)
Number of Individual Beneficiaries
17,000 people
The Japan External Trade Organization (JETRO) held an event called "Japan Sports Showcase in Ho Chi Minh" on January 27th and 28th in Ho Chi Minh City, Vietnam for the second time to disseminate and publicize the features of the Japanese sports industry. The "Japan Sports Showcase" was held for the first time in October 2017 in Naypyidaw, Myanmar, in conjunction with the ASEAN Sports Ministers' Meeting. It was held at the "Japan Vietnam Festival", which was celebrating its 5th anniversary. Approximately 17,000 people visited the venue in two days during the festivities.

There are two areas in the venue: an exhibition area and a sports experience area. There are 13 companies and organizations engaged in sports-related businesses exhibited in the exhibition area. In addition to exhibiting products, Japan's excellent sports-related products, services, and local government initiatives were introduced through panels, video broadcasts, and distribution of exhibitor directories. The PR exhibition of the World Cup 2019 Organizing Committee was also held overseas for the first time as JETRO.

The coaches from the J League club (Kawasaki Frontale, Consadole Sapporo) were dispatched for the first time as JETRO to hold mini soccer classes and kick targets. More than 400 local children joined the soccer program as well as Mizuno's children's exercise program "Hexathlon" and Renaissance sport club karate lesson in the sports experience area.

See below for the Japanese version.

Feedback from Organizer :

Exhibitors (13 companies/organizations) received many positive comments such as "I was able to advertise directly to consumers and get frank impressions." In addition, it contributed to the overseas expansion of the Japanese sports industry, such as the decision of business collaboration between exhibitors.

【Vietnam】Japan Sports Showcase in Ho Chi Minh1
【Vietnam】Japan Sports Showcase in Ho Chi Minh2
【Vietnam】Japan Sports Showcase in Ho Chi Minh3

Copyright(C)2018JETRO.All rights reserved