【Indonesia】Hello Kitty Run Manila 2017

Time Period
10th Sep., 2017
Jakarta, Indonesia
Sport/Programme Category
PT.TG Rights Studio Jakarta
Number of Individual Beneficiaries
Approx. 4,000 people
Hello Kitty Run Indonesia ~ Sweets Wonderland ~, a marathon event utilizing the Sanrio character Hello Kitty, was held at a huge shopping mall in Tangerang near Jakarta, Indonesia on September 10, 2017.

Participants received T-shirts, bags, and medals designed exclusively for this event, and all participants wore their matching Hello Kitty T-shirts and ran the marathon. The 5-kilometer course was also decorated with Hello Kitty decorations. It drew participants into the world of characters while creating a space where they could run whilst having fun.

In the after-run area after the event, we set up a game booth and a shooting spot using Hello Kitty; making it an event that can be enjoyed with family and friends even after the marathon.
Through a fun run utilizing Japanese character design, we were able to have people of all ages, from Indonesian adults to children, familiar with sports.

See below for the Japanese version.

Feedback from Organizer :

A wide range of groups, from families to the elderly, mainly women in their 20s and 30s, who are fans of Sanrio characters, visited the venue and enjoyed running.

【Indonesia】Hello Kitty Run Manila 20171
【Indonesia】Hello Kitty Run Manila 20172
【Indonesia】Hello Kitty Run Manila 20173